Greg Tormo has a passion for the fun side of mid 20th century pop culture - spanning design, music, fashion, cocktails and, of course, architecture. People buy homes in Palm Springs and the entire Coachella Valley for a variety of reasons, but a common thread is the desire to own something that allows them to enjoy a certain lifestyle. Whether that means relaxing by the pool and basking in the sun, walking to nearby shops and restaurants, or simply luxuriating in mid-century modern splendor, Greg knows how important it is to have a home that is different from anything you can find in New York or Seattle or San Diego. He knows because he's been through it himself, first buying a second "home away from home" while living in New York and then buying a full-time home once he decided to make the move permanent. Modernist, Polynesian, Googie, even Disco-inspired homes can be found in the desert paradise of Palm Springs. Are you looking for that elusive, one-of-a-kind property? Or maybe you already own one and are looking for the right person to help you sell it - someone who understands why your home is unique and needs a different marketing approach to reach the kind of buyer who will not only appreciate it, but will pay the right price for it. New to town? Ask Greg about the different neighborhoods of Palm Springs. There are over 45 different ones, each with its own architectural character. He'll show you a Spanish colonial revival style bungalow where you can share sangria and tapas with your friends, show you an iconic butterfly roof mod masterpiece where you can sip martinis poolside, or take you to a Polynesian-inspired A-frame perfect for mixing Mai Tais and enjoying views of Mount San Jacinto.