The desert oasis of Palm Springs is about to be pulsating with the vibrant spirit of mid-century modern design as Modernism Week October 2024 kicks off, October 24-27 2024 .  And we're ready to show off our town here at The Paul Kaplan Group.  This legendary festival in February, also features a preview festival in October,  is your chance to immerse yourself in the history, architecture, fashion, and culture of this iconic era, with  so many events covering everything from home tours and vintage car shows to film screenings and educational talks.

A Blast from the Mid-Century Past:

The history of Modernism Week stretches back decades, born from a desire to preserve and celebrate the unique architectural heritage of Palm Springs. This desert city was a magnet for renowned mid-century modern architects like Richard Neutra, Albert Frey, and William Krisel, who left their indelible mark on the landscape with their innovative and stylish designs. Today, Modernism Week is a global phenomenon, attracting design enthusiasts and architecture aficionados from around the world.

Highlights to Get Your Groove On:

• Signature Home Tours: Experience the pinnacle of mid-century living with exclusive tours of privately owned architectural gems. Peek inside iconic houses, marvel at the innovative design features, and imagine yourself living like a true Mad Men character.
  
• Midcentury Top Ten Tour: Ten Architects Who Made Palm Springs Modern
  Join architectural guide Trevor O’Donnell for an in-depth exploration of the works of ten talented Modernists whose careers in the city’s midcentury heyday left a legacy that’s now famous worldwide.
  
• Celebrity Haven: Unique Boutique Resorts
  See close-up the inns and resorts that were, and remain today, havens for the stars. Many were designed and built after WWII when America’s appetite for Modern design was the rage.
  
• Charles Phoenix Super Duper Double Decker Bus Tour:  Experience midcentury architectural treasures of Palm Springs with retro pop culture humorist and author, Charles Phoenix, as he leads a spirited adventure atop a double decker, open-air bus.
  
• Cocktail Party and Book Signing: "Architectural Pottery"
  Join us for an exclusive book signing and meet the authors of Architectural Pottery: Ceramics for a Modern Landscape!
  
• Lost, Saved & Endangered: Modernist Architecture in Palm Springs
  Palm Springs Preservation Foundation board president, and Paul Kaplan Group Realtor: Gary Johns will present his popular slide lecture, Lost, Saved & Endangered: Modernist Architecture in Palm Springs.
  
  
• Golden Era of Hollywood Homes:  In the Old Las Palmas neighborhood, Spanish Colonial architecture abounds alongside classic examples of dramatic midcentury architecture. Docents share tales of the stars who lived and martini-ed here.
  
  
• House of Tomorrow Home Tour
  Experience the Alexander Estate, known as the House of Tomorrow, and popularly as the Elvis Honeymoon Hideaway where Elvis and Priscilla Presley honeymooned in 1967.
  
  
• The Mammoth Martini Party at The Shag House: Back by popular demand, Shag’s Mammoth Martini Party returns for Modernism Week October. Join the artist Shag for a swinging house party at The Shag House featuring swank tunes, mid mod-inspired bites, and retro cocktails.
  
  

More Than Just a Look Back:

So, whether you're a die-hard mid-century enthusiast or simply curious about a bygone era, Modernism Week has something for you. Come explore the vibrant desert landscape, soak in the unique atmosphere, and step into a world where form meets function and style knows no bounds. See you there!

For more information visit www.ModernismWeek.com 

House hunting for your own piece of Modernist history?  Drop us a line at PaulKaplanHomes.com